With a deep love for branding, print, and typography, his aesthetic merges minimalism with a distinct sense of gravitas. Naturally curious and strategically driven, he tends to ask too many questions, a weakness for a well-set typeface, and a firm belief that the best ideas only reveal themselves after the tenth iteration.
When he is not in front of his computer, he can be found hunting down the best chicken rice in the city, nursing what is definitely not his fourth coffee of the day, or running @offthepost.store, his curated edit of vintage football jerseys for the discerning collector. He is always open to commissions, collaborations, and the occasional good conversation.
Education
LASALLE College of the Arts
(BA) Hons in Design Communication
2023—2026
Kingston University London
Graphic Design BA (Hons)
Exchange Programme
Jan—Apr 2025
Temasek Polytechnic
Diploma in Communication Design
with Merit
2017—2020
Experience
OuterEdit
Account Management Intern
May—Jun 2025
Fable
Junior Designer
Aug 2022—Jun 2023
Practice Theory
Design Intern
Jun—Oct 2019
ACRE Design
Studio Assistant
Feb—Apr 2017
Achievements
Indigo Design Award 2021
Book Design Category
GOAL 2034
Silver Medal
Convertium Pte Ltd
Communication Design
Course Award 2020
Bronze Medal
National Council of Social Service
Beyond the Label Youth Outreach Creative Initiative 2019
Gold Medal
WorldSkills Singapore 2018
Graphic Design Technology
Temasek Polytechnic School of Design Representative
Certificate of Participation
Temasek Polytechnic
Diploma+ Programme
Transcultural Studies
2017—2019
Temasek Polytechnic Director’s List
AY2017/18, AY2018/19
Work Features
Give Meaning to Data
Form_Flux_Futures Exhibition
National Design Centre
2024
Fine City
Echoes for Tomorrow Exhibition
LASALLE College of the Arts, Gallery 1
2024
2026
The estate is presented through the materials that would surround it if it were real: a promotional video that sells its features, a resident brochure that explains its systems, marketing posters that advertise its conditions, a physical model that makes its vertical logic visible, and a speculative national newspaper reporting back one year after opening. It does not predict the future. It constructs a world close enough to the present to be believed, and asks what it actually feels like to live inside it.
Annual Report 23/24
2024
Completed at B.RU Collective
The concept, The Golden Mile, symbolizes the journey of Sport Singapore, capturing both its rich history and forward momentum. The cover design pays homage to this legacy by compiling annual report covers from the past five decades, meticulously arranged to form the iconic masthead. This visual approach not only honors the institution’s heritage but also reinforces its continued impact on Singapore’s sporting landscape.
Year in Review 18/19
2019
Publication, Digital
Completed at Practice Theory
The design of the site builds upon the idea of convergence—the navigation and content hierarchy is emphasised, with its animation suggesting a gathering of various programmes, nationalities, viewpoints and practices in one institution. The distinct architecture of LASALLE’s campus, and the institution’s colour scheme is similarly reflected, and ‘comes together’ through the pixels and code of its digital home. The team also designed a printed compendium to the digital YIR centred around the same visual language.
2024
A project completed as part of Design Thinking and Practice Module at LASALLE College of the Arts in collaboration with Ng Wen Hui, Jade & Wang Yue Xiao
2020
Editorial, Book Design, Campaign and Brand Identity
Indigo Design Award 2021
Book Design Category
Silver Medal
This book offers a design interpretation of GOAL 2034, aiming to spark discussions and invite people to share their perspectives on its feasibility and potential.
Organised into two halves, the first section takes a journalistic approach to explore the current state of Singapore football, while the second envisions a design interpretation of what GOAL 2034 might look like if Singapore achieves this monumental goal.